UI Design (short for User Interface Design) is the process of designing all the visual elements that a user interacts with in a digital product — buttons, icons, menus, layouts, colors, typography, and more.
UI Design is about making things not just look good, but feel usable. It’s the bridge between function and beauty. If UX (User Experience) is how something works, UI is how it looks and feels. A UI designer ensures that an app or website is not only aesthetically pleasing but also intuitive — that users know where to click, what to do, and how to navigate without thinking too hard.
Picture your favorite app: the login screen, the navigation bar, the checkout flow — that’s UI Design in action. Good UI helps reduce cognitive load, builds trust, and makes digital experiences smoother and more enjoyable. It’s also tightly linked to accessibility, making sure interfaces work for as many people as possible.
UI designers often work with tools like Figma, Adobe XD, or Sketch, and collaborate closely with UX designers, developers, and product teams.
Want to see examples and learn more? Visit UI Design on Interaction Design Foundation.
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