In the past year, nearly 80% of Americans made at least one online purchase. Did any of them buy from you? If the answer is “yes,” great. If the answer is “no,” here’s another question: what are you waiting for?
Every business needs a strong online presence. No two websites look the same, because each industry has different needs, goals, and audiences. And with U.S. consumers relying heavily on online search and research before making decisions, having a professional website has never been more important.
The statistics are clear: Americans buy online more every year
U.S. e-commerce continues to grow at a strong, steady pace. According to the U.S. Census Bureau and Digital Commerce 360, online sales in 2023 surpassed $1.118 trillion, representing 15.4% of total retail sales and a year-over-year increase of 7.6%. Projections for 2024 estimate online sales reaching $1.28 trillion.
Meanwhile, nearly 80% of U.S. consumers made at least one online purchase in the last 12 months, and 81% research a business online before buying or booking a service. This means that a professional website dramatically increases your chances of being found by people actively searching for what you offer—whether you’re a local shop, a service provider, or a specialized professional.
A different website for every industry
This series brings together practical guides with the essential elements every professional website needs, depending on your industry and the expectations of a U.S. audience.
If you’re planning to rebuild your site or create one from scratch, these guides will help you define priorities, avoid common mistakes, and make the most of your digital presence.
- Architecture: how to showcase your portfolio, communicate professionalism, and use digital tools for client and project management.
- Flower shops: how to communicate warmth, aesthetics, and trust with real photos and a smooth purchasing process.
- Schools and academies: tools to manage enrollments, communicate programs, and offer online classes from your site or app.
- Clinics and medical practices: how to create a trustworthy, clear, and accessible website.
- Car dealerships: how to display inventory transparently and improve the buyer’s experience.
- Hair salons and barbershops: how to highlight your style, simplify reservations, and showcase your work.
- Online auctions: how to build trust, safety, and smooth bidding experiences.
- Natural products: strategies to show authenticity, highlight certifications, and create a seamless buying flow.
Why every business needs a website (and not just social media)
Having a website is much more than “just being online.” It’s the place where anyone who hears about you—through social media, a recommendation, or your storefront—can go to quickly understand what you do and confirm you’re legitimate.
When someone searches “hair salon near me,” “architect in my area,” or “clinic open now,” they expect to find a clear website with complete information and a professional image.
If you don’t appear—or if you only exist on a messy social media page—that first impression disappears… and often, so does the customer.
A well-built website organizes and centralizes everything important: your offer, location, hours, contact options, services, pricing ranges, real photos, and testimonials. All of this sends clear signals of trust: it shows you have a brand, care about details, and communicate professionally.
It’s the difference between “this looks improvised” and “this business takes things seriously.” And when someone is deciding who to buy from, that feeling matters just as much as the price.
How to use this series
You can read each guide independently or follow the entire series to see how priorities change across industries. In every case, the core principles remain the same: clarity, trust, and functionality.
Each guide will help you identify what to improve, what to add, and how to adapt your website to what your customers really need—from communicating your value clearly to simplifying contact and navigation.
Want a website tailored to your industry?
At Bits Kingdom, we help businesses, organizations, and professionals strengthen their digital presence with strategy, design, and technology. We work with clients across the U.S., including right here in Atlanta, to ensure your website becomes a real growth tool for your business.
Contact us to design a website that fits your industry, your audience, and your goals.
