SEO is a big beast—no doubt. But you don’t need a PhD in Google-ology to get it working for you. Let’s break it down and make it simple.
Find the Right Keywords
Keywords are the terms people type into search engines. Nail your keyword research, and you’re halfway to SEO glory. These words connect what people are searching for with what you offer. Use the right ones, and boom—your website starts attracting the right crowd.
Where Do You Find Keywords?
Use a keyword research tool to dig up the terms your audience is searching for. There are plenty out there—some are free, some freemium, some full-on pro-level. A few popular ones include:
Just enter a few “seed” terms (broad words related to your business), and you’ll get back keyword ideas, along with data like search volume, competition level, and ranking difficulty.
How to Choose Them Wisely
Keep an eye on three key things:
- Volume – How often a keyword is searched. Medium-volume terms are your sweet spot—they’re more specific and tend to bring in targeted traffic.
- Competition – What your rivals are ranking for. Search your target terms in Google, peek at the top results, and snoop on their metatags for inspiration.
- Difficulty – How tough it’ll be to rank. Look for keywords with decent volume and low difficulty. It’s like finding low-hanging fruit—ripe for the picking.
What Next?
Once you’ve got your keyword list, start weaving those gems into your website content, page titles, and blog posts. Little by little, your SEO will grow stronger—and so will your traffic.
💡 Thinking about refreshing your site—or building one from scratch? We’ve got you. Oh, and yes, we can build apps too. Check out our plans here.