UX (short for User Experience) refers to the overall feeling a person has when interacting with a digital product — like a website, app, or software.The term comes from the world of design and was popularized by Don Norman in the 1990s. It’s not just about usability or looks, but how easy, satisfying, and effective it is to use something. UX includes everything from how fast a site loads to whether a button is in the right place, or if the user gets frustrated or delighted while using the product.
Think of it like going to a coffee shop. If the entrance is easy to find, the menu makes sense, your drink is ready fast, and the barista is friendly — that’s good UX. If the shop is confusing, the service is slow, or you walk away unsure what just happened — that’s bad UX. Same logic applies to digital products.
UX is a key part of product design today. It’s what helps businesses keep users coming back — because a great experience is often more powerful than a flashy feature.
For more context, here’s a solid read from the Interaction Design Foundation.
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