Content repurposing is the practice of transforming one piece of content into different formats to reach new audiences or platforms.
The term comes from digital marketing and content strategy. Instead of starting from scratch every time, it’s about making the most of what you already have — for example, turning a blog post into other versions: an Instagram reel, a podcast episode, a carousel, or a newsletter. The core idea stays the same, but the presentation adapts to each channel.
When Repurposing Also Applies to Content
It’s like using leftovers: yesterday’s roast chicken becomes today’s sandwich or tomorrow’s soup. Same base ingredient, different dish. Content works the same way — a long-form piece can feed your entire social strategy if you know how to break it down and recycle it.
Tools like Lumen5 (to turn text into video automatically) or ElevenLabs (to generate audio with realistic AI voices) make this process much faster and more scalable. That way, you save time, stay consistent across platforms, and reach people in the format they prefer to consume.
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