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Building a Website That Actually Works for You

How Uruexport’s digital home became a growth engine, not just a brochure.

by Jun 1, 2016Works

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When your business lives online (spoiler: they all do), your website can’t just look good — it has to hustle. That’s exactly what we built for Uruexport: a WordPress site that’s more than pixels and plugins. It’s a performance-optimized, lead-generating, insight-driven digital headquarters.

Let’s break it down.

The Tech Side (Without the Jargon Headache)

Uruexport’s new site is built on WordPress, yes — but not your grandma’s bloggy version. This one’s loaded with custom content built to speak directly to their audience. Every section is written, designed, and positioned with marketing in mind: lead capture, brand trust, and product clarity.

But what good is content if nobody sees it? That’s where the SEO optimization kicks in. From clean code to keyword-tuned copy, this site is built to show up in searches before their competition even gets out of bed.

Marketing-First, Always

We didn’t stop at just being found. The site integrates directly with Google Analytics and Google Ads, giving Uruexport the data they need to tweak their campaigns, spot what’s working, and pivot fast when something’s not. It’s a marketer’s playground disguised as a corporate website.

Plus, all the content is built with conversion paths in mind. Whether visitors land via organic search or a paid ad, the journey from interest to action is buttery smooth.

Digital Insights That Actually Mean Something

Beyond pretty dashboards, Uruexport’s setup is built to deliver real insights — the kind that help make decisions, not just reports. Thanks to the integration with Google Analytics and Ads, the team can track how users interact with every section of the site, which products spark the most interest, and where the biggest conversion opportunities live. It’s like having x-ray vision for your business strategy.

Why It Matters

In a world full of digital noise, the brands that win are the ones who get loud strategically. Uruexport’s site isn’t just a digital business card — it’s a high-functioning asset that pulls its weight in SEO rankings and marketing ROI.

And let’s be real: if your website isn’t doing that, what is it even doing?

Website:

http://uruexport.com.uy/en

Technologies / Techniques:

WordPress (custom theme), SEO optimization (on-page + structural), Google Analytics integration, Google AdWords integration, Custom marketing-focused content strategy.

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