Project Overview: Revolutionizing Car Dealerships
Grupo Fiancar has developed an advanced touch screen multimedia kiosk to revolutionize the car dealership experience. This kiosk allows customers to explore available vehicles, access detailed information, and book appointments directly from the dealership floor.
Designed for Car Dealerships and Customers
The multimedia kiosk is designed for car dealerships looking to provide an interactive and engaging experience for their customers. It caters to potential car buyers who seek a seamless and informative process when inquiring about vehicles, as well as dealership staff who benefit from an efficient and automated appointment booking system.
Choosing the Right Technologies
We employed Next.js with TypeScript for its robust and scalable framework, ensuring the kiosk application is both efficient and maintainable. Directus CMS Headless was chosen to manage the content, allowing for easy updates and customization without compromising performance. This combination of technologies provides a powerful, flexible, and future-proof solution that meets the dynamic needs of car dealerships.
Design and Visual Strategy
The design of the kiosk interface is user-centric, focusing on simplicity and clarity. The screenshots demonstrate a clean and intuitive layout, with clear options for users to select whether they want to buy or sell a vehicle. The visual elements, such as icons and graphics, are designed to guide the user smoothly through the process.
The use of bold colors and clear typography ensures that the information is easily readable, while the responsive design guarantees that the interface works seamlessly on various screen sizes. The aesthetic choices reflect Grupo Fiancar’s commitment to providing a professional and user-friendly experience.
Testing in the Wild
To ensure the kiosk’s real-world impact matched its digital polish, Grupo Fiancar conducted on-site usability tests with both customers and staff. These sessions offered valuable insights into user behavior and expectations, helping fine-tune the interface for faster navigation and fewer taps to key actions. The feedback loop wasn’t just a one-off—continuous updates are planned based on real dealership usage to keep the experience sharp, relevant, and genuinely helpful.
From Gadget to Game-Changer
Beyond just a tool, the kiosk is becoming a strategic asset. Dealerships using the system have reported shorter sales cycles and improved engagement, especially among younger, tech-savvy buyers who expect digital convenience. Grupo Fiancar’s innovation here isn’t just about screens and software—it’s about creating a smoother, smarter way to buy (or sell) a car.
Technologies:
Directus, Next.js, TypeScript.