SEO is changing (again). And this time, the changes are big enough to affect how potential customers find your business. If you’re a brand, a creator, or a company that relies on digital visibility, this is your signal to update your strategy.
Let’s break down two major updates happening in 2025:
Instagram content will start appearing on Google, and Google itself is now responding with AI-generated answers. Here’s what that means for you:
Instagram Content Will Be Indexable by Google (Finally)
Until now, the content you shared on Instagram was basically invisible outside the app. That’s changing.
Starting July 2025, Instagram will allow public photos and videos from professional accounts (Business or Creator profiles) to appear in Google Search results and other search engines.
💡 What will be indexed?
- Posts with photos, videos, and Reels
- From public, professional accounts only
- The account holder must be over 18
🚫 Stories, Highlights, and private/personal accounts are excluded.
🔧 You can turn this off in your privacy settings, but if you’re looking to grow your audience, this is a new and powerful traffic source.
➡️ This means Instagram now needs an SEO strategy.
That includes writing strong, keyword-rich captions and using relevant descriptions that make sense outside the Instagram bubble.
Google Is Now Answering with AI — and That Changes the Game
Google has launched what it calls the Search Generative Experience (SGE) — AI-powered overviews that appear right at the top of search results.
These summaries give users a complete answer to their query using generative AI. They include links, images, and even follow-up questions, keeping the user inside Google longer, and reducing clicks to external websites.
📉 That’s a drop in organic traffic for many sites.
🧠 But it’s also a chance to stand out — if you play it right.
💡 How to stay visible in an AI-powered search world:
- Target long-tail, conversational keywords
- Use structured data like FAQ and HowTo schema
- Create original, useful, user-focused content
- Avoid mass-produced low-value content
- Ensure human review and expertise in your pages
What This Means for Your Business
- Your public Instagram posts can now be discovered via search engines: great news for visibility.
- But Google is becoming more like a chatbot, summarizing answers instead of listing dozens of links.
Translation: SEO is no longer just about ranking, it’s about being useful, clear, and present on multiple platforms.
Quick Checklist for 2025
- Is your Instagram account public and set to Business or Creator?
- Are your captions and posts optimized with helpful descriptions?
- Does your website answer real user questions clearly?
- Are you using structured data to help Google understand your pages?
- Is your content reviewed and reliable?
The next customer who Googles your product might not find you—unless you’re ready for these changes.
Need help adjusting your SEO and content strategy? At Bits Kingdom, we help brands grow their reach and stay visible in a rapidly changing web.
