Redefining the Structure: Where We Started
If you’re part of a startup or small business, this might sound familiar: your website no longer reflects your company’s evolving vision. That was us at Bits Kingdom. We realized that our site needed a makeover to match our growing identity and new perspectives. Cue the collective panic—because, let’s be real, your website is your brand’s public face. But instead of spiraling, we took a deep breath and got to work. And now, we’re here to help you figure out where to start.
The First Step: Conceptualizing the New Website
The first thing we did was sit down and ask ourselves the big questions: What do we want our website to do? What should it say? How should we be perceived by our audience, and how do we perceive ourselves? We didn’t dive straight into designing; instead, we talked, debated, and brainstormed, making sure everyone’s vision was aligned.
Content Strategy: What to Include and What to Discard
Once we had a rough idea of what we wanted, we dove into content. What messages did we need to convey? What information was critical? To do this, we audited our existing site—identifying what should stay, what should go, and what could use a little refresh. The content brainstorming led to a whole lot of writing on humble Google Docs, where our new site slowly began to take shape.
Organizing the Website: A Creative Approach
We wanted to avoid the cookie-cutter website structure everyone’s seen a thousand times: Home, About Us, What We Do, Portfolio, and so on. Sure, we needed those elements, but we decided to give them a fresh spin with a space-themed structure. 👩🚀
Instead of the usual menu, our site’s structure became:
- Home Page
- Contact Page
- Development Page
- Design Page
- Products and Customers Page
- Solutions for Newcomers Page
- Blog Articles Page
- 404 Page
Our idea? Organize the main pages like planets or space elements in a galaxy of information.
Custom Fields and Sections: Enhancing Flexibility
Thanks to the wonders of WordPress, we created custom fields and sections that can appear on multiple pages. Instead of just throwing information onto a specific page, we built a flexible system where different pieces of content could be reused and repositioned across the site. For example, details about our team members could appear in the development section, the design section, or wherever else they fit best.
Another WordPress perk? Multiple users with different permissions, meaning we could delegate and collaborate without stepping on each other’s toes.
Introducing Our Unique Page Structure
Here’s a quick tour of our new galaxy:
Deploysphere: The World of Development
Welcome to the rational side of our universe, where developers bring ideas to life using technologies like JavaScript, React, Meteor, and Node.js. It’s all about clean code and seamless functionality here.
Metamorphea: The Realm of Design and Content
Prepare to be dazzled by the creative chaos that is Metamorphea. This is where design and content come together in a beautifully orchestrated symphony of pixels and prose.
Wanderlust Station: Welcoming Our Clients
This is the arrival station for clients navigating the vast expanse of the digital universe. We greet them with a simple test to help them find their way, offering a tailored experience based on their needs. It’s our way of making sure every traveler gets the right guide.
NowWhat Planet: Our Approach to Problem-Solving
This might look like a wandering planet, but it’s actually our HQ for creative problem-solving. Here, we map out our modus operandi, guiding clients from the starting point to the finish line, all while keeping things innovative and efficient.
The Importance of the 404 Page: Turning Errors into Experiences
Let’s talk about the often-overlooked 404 page. We knew it couldn’t be just any error page; it had to fit our space theme and our brand’s personality. So, instead of a bland “Page Not Found,” we created a mini-experience. Imagine you’re lost in space—no worries! We’ll guide you back to your ship, but first, here’s something cool to listen to while you wait. A little surprise, a little delight—because why not turn a wrong turn into something memorable?
Conclusion: Creating a Website that Reflects Your Startup’s Identity
Redesigning a website isn’t just about a fresh coat of paint; it’s about creating something that truly reflects who you are as a company. For us, that meant explore the content, structure, and user experience to build something that felt uniquely “us.” The result? A site that not only looks good but also functions perfectly for our needs and, more importantly, for our clients.
So, as you embark on your website redesign, remember this: It doesn’t have to be perfect from the start. The important thing is to begin, iterate, and let your website grow along with your startup’s vision!