The Costliest Mistake in New Businesses: Building Before You Validate
by Maria Nario | | Startups
Building before confirming demand is the most expensive mistake in new businesses. Four ways to test a business idea before you invest real money.
Maria Nario
Co-Founder & Editor
As a co-founder of BitsKingdom and a Bachelor of Science in Communication, I bring years of experience as a copywriter to everything I do. I’ve spent my career building connections through words. Now, I juggle a variety of moving parts while maintaining a sense of calm and focus, even when it feels like the world is falling apart.
Tech Arsenal
Collaboration tools, Writing and Editing tools, Crisis Management
Known For
The boss. Fair, organized, and calm under pressure. Maria has an incredible ability to juggle countless tasks without losing focus. Charismatic, cheerful, and confident, she’s the kind of leader who helps others be their best selves. The world could use more people like Maria.
Canonical Moment
"When I accepted that mistakes and failures are just part of life."
Things She Loves
Must-Have Apps
Focus Tomato, ChatGPT, paper and pen.
If Maria Were a Meme
The Future of Websites: Are They Going to Disappear?
by Maria Nario | | Small Business
Will AI make websites obsolete? Explore how AI search, agents, and changing user behavior are redefining what business websites are for.
The Customer Who Doesn't Know You Yet: How to Find Them
by Maria Nario | | Startups
Selling to everyone means selling to no one. How to move from total market to a real ideal customer profile who's already looking for what you offer.
Gladys West: The Mathematician Who Modeled the Earth So You Could Find Your Way
by Maria Nario | | Development
Gladys West spent 42 years calculating the exact shape of the Earth at a naval base. Without that work, GPS wouldn't exist. She died in 2026 at 95, largely unknown to the world.
How to Validate a Business Idea Before You Build It
by Maria Nario | | Startups
Not every idea is a business opportunity. Here's how to know if there's real demand before you spend time and money building it.
The History and Evolution of Remote Work
by Maria Nario | | Small Business
From a 1973 oil-crisis experiment to Atlanta's remote-work boom, here's how remote work evolved — and what today's hybrid pullback means for your business.
Hu Qiheng: The Engineer Who Connected China to the Internet
by Maria Nario | | Development
In 1994, Hu Qiheng connected China to the internet without supercomputers. Here's the story behind one of the most consequential moments in internet history.
How to Build an Online Marketing Strategy for Your Small Business
by Maria Nario | | Small Business
A practical framework to build an online marketing strategy for your small business, from setting goals to picking the right channels.
Margaret Hamilton: The Software Engineer Who Saved Apollo 11
by Maria Nario | | Development
Margaret Hamilton led the team that wrote the Apollo 11 flight software. Without her work, the moon landing wouldn't have happened.
What Is a CRM and How Can It Help You Actually Know Your Customers?
by Maria Nario | | Small Business
A CRM helps you organize customer data and improve every interaction. Learn what it is, what to track, and when it's time to make the move.
We Imagined It for Two Centuries. It Still Caught Us Off Guard.
by Maria Nario | | AI
For centuries humanity imagined artificial intelligence in books, films, and philosophy. Here's the timeline — and why we still weren't ready when it arrived.
Chris Olah at the Vatican: What Anthropic's Co-Founder Really Said
by Maria Nario | | AI
Anthropic co-founder Chris Olah spoke at the Vatican. What he said about AI, accountability, and the mystery inside the models is worth reading carefully.