Have you ever tried using a website blindfolded? Or with your hands tied, or without being able to hear a word of what’s playing in that flashy hero video?
Chances are, probably not. But for millions of people with disabilities, that’s their everyday experience on the web. Now imagine if your site — your digital storefront, your first impression — is one of the ones leaving people stuck on the welcome mat.
That’s where ADA-compliant websites come in. Accessibility isn’t just about checking boxes or dodging lawsuits, it’s about empathy.
Who are we leaving behind when we build things only for people like us?
So, let’s talk about how building an accessible website isn’t just a technical upgrade: it’s a human one.
The significance of ADA compliance
ADA compliance helps you avoid lawsuits, which are on the rise. In 2023 alone, over 4,000 web accessibility lawsuits were filed in the U.S. But the bigger reason to act is this: an accessible website supports inclusion and equality. It shows that your business values all visitors, not just the ones who can see, hear, or move like you do. Inclusion isn’t a feature. It’s a responsibility.
The rise of ADA-compliant websites
If your website isn’t accessible, you’re blocking people from using it: real people with real needs. ADA compliance ensures that everyone (including the 1 in 4 adults in the U.S. living with a disability) can browse, buy, and interact without barriers. It’s not just about users. It’s about human beings who deserve the same access as everyone else.
What is an ADA-compliant website?
An ADA compliant website is one that meets the standards set by the Americans with Disabilities Act, ensuring that people with disabilities can access and navigate the site effectively.
The advantages of an accessible website
You might be thinking, “What’s in it for me?” Well, let’s break it down:
- Expanded Audience Reach: By making your website accessible to all, you’re tapping into a wider audience base.
- Boosted SEO Efforts: Search engines favor websites that are accessible and user-friendly.
- Elevated Brand Reputation: Showcasing your commitment to inclusivity can significantly boost your brand image.
- Identify page language: It’s important to specify the language of your site’s content for screen readers.
- Use mark-up to convey meaning and structure: Structured content helps assistive technology understand your site layout.
How to build an ADA compliant website
Building an ADA-compliant website might seem daunting, but fear not! Here are some key steps to get you started:
- Utilize
alt textfor images: This allows screen readers to describe images to visually impaired users. - Ensure adequate contrast: Text should stand out against the background to aid those with visual impairments.
- Provide transcripts for audio: This ensures that deaf or hard-of-hearing users can access your content.
Remember, these are just the basics. For a comprehensive guide, check out the Web Content Accessibility Guidelines (WCAG).
The future is inclusive
We’re talking about people. People who deserve to click, scroll, listen, watch, and shop just like anyone else. Accessibility is inclusion. It’s dignity. It’s smart business and better humanity.
So here’s the real question: if your website isn’t accessible, who are you unintentionally excluding?
You don’t have to figure it all out solo. We specialize in creating ADA-compliant websites that welcome everyone, powered by tools like AccessiBe and a deep respect for human-centered design. Let’s build a digital world that’s open to all.
Ready to start? Let’s make your website a place where everyone belongs.