The Costliest Mistake in New Businesses: Building Before You Validate
by Maria Nario | | Startups
Building before confirming demand is the most expensive mistake in new businesses. Four ways to test a business idea before you invest real money.
X-periment 1 Asteroid
Blog: Essential Reads to Keep You Informed
Exploring ideas, one post at time!
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What Is Information Architecture? A UX Beginner's Guide
by Marcos Peña | | UX/UI
Learn what information architecture is in UX, its four main components, how it differs from UX, and which techniques designers use to validate it.
MCP Explained: How AI Is Finally Connecting to Your Real Business Tools
by Enrique Sarmiento | | AI
Learn what the Model Context Protocol is, how it connects AI to your real systems, and what Atlanta businesses can do with it today.
The Future of Websites: Are They Going to Disappear?
by Maria Nario | | Small Business
Will AI make websites obsolete? Explore how AI search, agents, and changing user behavior are redefining what business websites are for.
The Customer Who Doesn't Know You Yet: How to Find Them
by Maria Nario | | Startups
Selling to everyone means selling to no one. How to move from total market to a real ideal customer profile who's already looking for what you offer.
Remote, Hybrid, or In-Office: How to Choose the Right Model for Your Business
by Manuela Nario | | Small Business
Remote, hybrid, or in-office? Here's what actually determines the right work model for your business — plus the risk most hybrid policies miss.
What Is a User Flow? A Practical UX Design Guide
by Cecilia Figueredo | | UX/UI
Learn what a user flow is in UX design, how it differs from a user journey, how to create one, and why it's the foundation of intuitive digital products.
Gladys West: The Mathematician Who Modeled the Earth So You Could Find Your Way
by Maria Nario | | Development
Gladys West spent 42 years calculating the exact shape of the Earth at a naval base. Without that work, GPS wouldn't exist. She died in 2026 at 95, largely unknown to the world.
Promote From Within or Hire an Outside Manager?
by Manuela Nario | | Small Business
Deciding between promoting a team member or hiring a manager from outside? Here's a concrete framework for small businesses before your next opening.
How to Validate a Business Idea Before You Build It
by Maria Nario | | Startups
Not every idea is a business opportunity. Here's how to know if there's real demand before you spend time and money building it.
The History and Evolution of Remote Work
by Maria Nario | | Small Business
From a 1973 oil-crisis experiment to Atlanta's remote-work boom, here's how remote work evolved — and what today's hybrid pullback means for your business.
What Is User Research? A Practical Guide to UX Research Methods
by Marcos Peña | | UX/UI
Learn what user research is in UX, the difference between qualitative and quantitative methods, the most common techniques, and why it reduces product risk.
Welcome to X-periment Asteroid, where ideas take off and innovation never stops. If you’re looking to create a small business website that stands out, design a user-friendly app, or launch your platform across all major app stores, you’re in the right orbit!
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