Website redesign is a planned rebuild of a site you already have, so it still fits how the business works. You keep the domain. You change the structure, the design, the content, or all three.
A new logo is the mix-up. Branding can change while the menu stays broken. A landing page is one screen for one offer; a redesign covers the site, and a web app is software for a task rather than a brochure with fresh paint.
Information architecture and web architecture decide where pages live, and wireframes test that map before anyone paints it. Responsive design and Core Web Vitals are common reasons the old site fails on a phone. The result you want is a conversion you can name.
A real-life example of a website redesign
A Decatur bakery still lists a 2019 menu, and the order button sits under a photo that never loads on a phone. They keep the address and redo the menu, the hours, and a short path to order. A new logo would not have cleared the Saturday line — if people still cannot find pickup, the redesign missed the job.
Name the action the new site has to earn, then rebuild around that. Start with signs your site needs a redesign and five steps to plan one.