WooCommerce is an open-source e-commerce plugin for WordPress. It adds products, carts, checkout, taxes, shipping, and order management to a WordPress site.

Unlike hosted platforms such as Shopify, WooCommerce runs on your own CMS and hosting. You keep more control over design, data, and extensions — and more responsibility for updates, performance, and security. Payment options usually connect through a payment gateway or processor.

A real-life example of WooCommerce

A home-goods brand already has a WordPress blog and wants to sell products on the same site. Installing WooCommerce turns content pages into a storefront with cart and checkout, without migrating everything to another platform. We’ve done that kind of build for projects like Driva’s WooCommerce store.

WooCommerce is free to install; themes, premium plugins, and hosting still cost money. It’s a strong fit when WordPress is already your content home and you need a flexible shop layered on top.