Enhancing Sports Engagement with Betsson’s Futebol Online

Sports results website integrated to sports events calendar.

June 1, 2016

By: bkadmin

Project Overview

Betsson, a prominent name in the online gaming industry, commissioned us to develop a robust sports results website, Futebol Online. The goal was to create a platform that not only provides real-time sports results but also integrates a sports events calendar to drive user engagement and acquisition.

Target Audience

This project is designed for sports enthusiasts who crave up-to-the-minute information on their favorite games and teams. The platform targets both casual fans and avid sports bettors, offering a comprehensive resource to keep them informed and engaged.

Technology Choices

To bring this vision to life, we employed a suite of cutting-edge technologies:

  • HTML5: Ensures a responsive and seamless user experience across all devices.
  • JavaScript: Powers the interactive elements and real-time updates.
  • Sass: Facilitates efficient and maintainable styling.
  • PHP: Manages server-side operations and dynamic content generation.
  • Responsive Design: Guarantees optimal viewing experiences on desktops, tablets, and mobile devices.
  • Google Analytics: Tracks user behavior to optimize the site’s performance.
  • Adwords: Drives targeted traffic to enhance user acquisition.

Design Elements

User Interface

The user interface is designed to be clean, intuitive, and user-friendly. It prominently features upcoming sports events and real-time results, making it easy for users to navigate and find the information they need.

Color Palette

The color palette is vibrant and engaging, with green and orange tones that resonate with sports and excitement. These colors not only enhance the aesthetic appeal but also contribute to a lively and dynamic user experience.

Responsiveness

Ensuring the site is fully responsive was a key priority. The design adapts seamlessly to different screen sizes, providing a consistent and enjoyable experience whether accessed on a laptop, tablet, or smartphone.

Integration with Betsson’s Branding

We carefully integrated Betsson’s branding elements to maintain consistency with their overall brand identity. This includes the use of their logo, color scheme, and promotional banners.

Website:

Futebol Online website

Technologies / Techniques:

HTML5. JavaScript. Sass. PHP. Responsive. Google Analytics. Adwords